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Coach Dora Mendez
Welcome back, Amazing Leaders, to another powerful episode of Building Leadership Community Podcast. I'm your host, coach Dora Mendez, and today we have an episode that is going to light a fire under your entrepreneurial spirit. We are thrilled to welcome a guest who embodies the intersection of innovation, strategy and impact. A digital marketing powerhouse who has generated over 112 million in revenue for his clients, mentored over 400 professionals and continues to push the boundaries of what's possible in business.
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Coach Dora Mendez
Our guest today is none other than entrepreneur, author, Certified Scrum Master and the founder and CEO of Webster Berry Marketing Arias WebsterBerry. By the end of this conversation, you will walk away with actionable strategies to scale your business. A clearer understanding of how to leverage technology and automation, and the confidence to build a brand that doesn't just sell, but truly connects.
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Coach Dora Mendez
This episode is a catalyst to innovate strategically, boldly, and with systems that support sustainable growth. So settle in. Take a breath and get ready.
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Coach Dora Mendez
Hello and welcome to Building Leadership Community Podcast. I'm your host, Dora Mendez. I am the founder and CEO of Coach Dora LLC. Our guests will be entrepreneurs, small business owners, and community leaders that drive social impact. It can be lonely at the top, but it doesn't have to be.
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Coach Dora Mendez
It means so much to us that you join us week after week for these conversations that you continue to show up for season three. It can be lonely at the top, but it doesn't have to be. That is why we started this podcast. If you are new to building leadership, community, we are so glad that you are here.
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Coach Dora Mendez
Please don't forget to like, share and subscribe! Hit those buttons at the bottom of your screen so you never miss an episode. Say hi in the comments! We have some great resources to share with you today. If you're thinking about starting your own podcast, check out our mini course, The Entrepreneurs Podcast Blueprint. I've partnered with my husband and co-producer Dylan Rogers to create five easy to follow video modules, along with a workbook that you can download and follow along at your own pace, and you get a very handy AI prompt sheet that will make getting your episode out there into the world a breeze.
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Coach Dora Mendez
The link is in the description. Also, this video includes affiliate links. If you purchase through them, it helps us keep bringing you amazing, inspiring content. Now let's dive into today's conversation with a visionary entrepreneur. I can't wait for you to meet him! Hold for applause.
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Coach Dora Mendez
Hi. How are you?
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Arias WebsterBerry
I am doing amazing. Dora. How are you?
00;03;20;26 - 00;03;28;13
Coach Dora Mendez
I'm great. Can you, pronounce your name for us? I want to make sure I get it. Right. For our audience.
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Arias WebsterBerry
Absolutely. My name is Arias WebsterBerry.
00;03;31;29 - 00;04;08;26
Coach Dora Mendez
And I want to thank you for being here. I'm so over the moon. Most of our guests, are people I know are referrals. And this season has been new for us because people are finding our show. We just hit 16,000 views on YouTube, and your team found us. And this is the first season where we have opened it up and opened our, you know, the guest chair, the guest microphone, virtual microphone to to folks that I've, I've met through social media and who have and people have reached out to us.
00;04;09;04 - 00;04;24;00
Coach Dora Mendez
So I want to thank you so much for finding our show for your folks, your team, finding our show. And I'd love for you to share with our listeners and our viewers your leadership story.
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Arias WebsterBerry
Yeah, I came to leadership and entrepreneurship. Kind of in a roundabout way. I didn't, you know, I didn't seek out being a leader. I didn't seek out, where I've landed and the things that I've created, it just kind of went through osmosis. But for me, I've always had an entrepreneurial spirit. I started my first business.
00;04;50;06 - 00;05;00;04
Arias WebsterBerry
I want to say, when I was, probably, like ten somewhere around, there was a dog walking business. And it.
00;05;00;08 - 00;05;02;24
Coach Dora Mendez
Had to start somewhere, right? That's the.
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Arias WebsterBerry
Absolutely. And, you know, it it was a short lived business. It survived for a day. Once my mom found out that I was knocking on strangers doors asking to walk the dogs. She freaked out, and she shut it down. I was profitable, though. I think I made, like, 20 or $25, which, you know, at the age of ten, that I was rich.
00;05;26;02 - 00;05;56;09
Arias WebsterBerry
So, but over the years, I got deeper and deeper into this thing and realizing, that to really succeed in entrepreneurship, you do have to be a leader, and I personally believe that it starts by leading yourself. It's very hard to to handle the mood swings, the, personalities, the communication styles of people. If you can't, master yourself.
00;05;56;11 - 00;06;23;29
Arias WebsterBerry
Right. So I've done extensive work to to try to handle me and keep me, in the lines, so to speak. And, you know, I also had the benefit of, of working in corporate America for, you know, decades and being a manager there. I was a sales manager for a really long time. So I've been through all the training programs on, you know, various personality types and the dynamics between them and, you know, how to de-escalate.
00;06;24;02 - 00;06;41;29
Arias WebsterBerry
And, and, you know, support and, you know, have tough conversations. I got a whole bookcase full of management books and stuff over there. So, it's been a ride, and I've somehow figured out how to parlay that into a business that’s doing pretty well now.
00;06;42;01 - 00;07;17;05
Coach Dora Mendez
So, your leadership extends beyond marketing. You you've been an executive producer of acclaimed Hip hop 101 Music and Arts festival, earning a commendation from Los Angeles City Council for your cultural impact. Which, experience you know, I'm sure your experience also has been shaped by travel, because when we first spoke, I think you were talking about traveling to, sub-Saharan Africa and that you've been to 25 countries, 35 U.S. states.
00;07;17;07 - 00;07;44;18
Coach Dora Mendez
And you really it seems like you have, you know, you really combine your strategic vision, storytelling. And I would love for you to share a little bit more about, about that, because, you know, I'm so glad that you shared that you're continuously learning and improving that something that we do here at Coach Dora. But we really do believe in, you know, continuous learning, continuous improvement and that growth mindset.
00;07;44;21 - 00;08;02;12
Coach Dora Mendez
So I'd love for you to share a little bit more about I mean, clearly, we share that philosophy. So I'd love for you to like, you know, share a little bit more about your travels and how you incorporate that continuous learning into into your, your leadership.
00;08;02;14 - 00;08;10;27
Arias WebsterBerry
Absolutely. And actually, update I'm at 30 countries since the last time we talked. So,
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Coach Dora Mendez
Oh, right. Awesome.
00;08;13;22 - 00;08;34;06
Arias WebsterBerry
And, actually, I'm, I'm going to be adding 31 to the list. In like two, three weeks, I'm going to be in Kenya for our official expansion of, Ignite Funnels. We're expanding internationally. But, you know, I have been, fortunate and fortunate enough to do a lot of things in my life. So I've had a lot of odd jobs.
00;08;34;09 - 00;08;56;21
Arias WebsterBerry
And I've started many companies that have failed. And I did do a several years as a concert producer and festival producer, like you said. My biggest event being the, hip Hop 101 Music and Arts Festival where we had headliners, such as, Janelle Monáe, which at the time she was a very little known artist.
00;08;56;21 - 00;09;19;19
Arias WebsterBerry
And now she, you know, huge and doing movies and things. We were actually her very first, performance in an actual stadium. It was the largest, audience she had ever been in. At that point in her career. And, we also had Ludacris, which is a Grammy winning artist in, Common, who is a Grammy winning artist and, you know, award winning actor.
00;09;19;21 - 00;09;53;23
Arias WebsterBerry
And Kerry Hilson and Mix Master Mike for the Beastie Boys and a whole bunch of other artists. And, you know, yeah, I've worked with tons of artists since, when I was in that that space and since, and, you know, leadership in those spaces is always interesting because you have to deal with such big egos. People who have lots of money, have lots of connections, who are used to getting their way. And negotiating for, honor, respect and people to hold up their end of the bargain is always tough.
00;09;53;25 - 00;10;29;18
Arias WebsterBerry
But a testament to those that can navigate. You know, I think that that leadership is, is, is one of those critical things that no matter where you are, in your professional role, no matter where you are in your life. It's something that everybody needs to take seriously, whether you're leading yourself, leading your household, leading, at work, leading in your peer group, you know, having great morals, great character, and the ability to stand up for something and know when to sit down for some things is absolutely critical.
00;10;29;21 - 00;10;57;21
Coach Dora Mendez
That's such a great segue to, our next conversational prompt because because, we often say here, leadership is not a job title. And it means different things to different people. So I would love, first of all, you know, you you when you said Janelle Monáe, I had it in my head because, our kids, we watched or we just watched Hidden Figures as you know.
00;10;57;21 - 00;11;01;24
Coach Dora Mendez
So here is the so that was in my head because, you know.
00;11;01;26 - 00;11;04;15
Arias WebsterBerry
She's a sweetheart.
00;11;04;17 - 00;11;38;01
Coach Dora Mendez
And, and we're such big fans of not only her music, but her acting and her activism. But, that's a great segue to what we always discuss here. And it's what does community mean to you? Because leadership can be, you know, lonely and isolating. And we'd love to hear what community means to you. And maybe and this is your opportunity to share a bit about maybe some wellness tips, because, you know, as we say at the top of our show, it can be lonely at the top.
00;11;38;01 - 00;11;43;03
Coach Dora Mendez
But, it doesn't have to be. So what does community mean to you?
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Arias WebsterBerry
Yeah. You know, community is huge, especially as a leader. You know, you're not meant to lead alone. And, in my time, I've found that systems, they scale your impact. But community it sustains the human. And, you know, leadership can be incredibly isolating. Especially the higher you rise and the more you accomplish. And especially if you're a mission driven founder, it can be isolating.
00;12;15;13 - 00;12;49;05
Arias WebsterBerry
You're the visionary. You're the decision maker. You know, you're the one people lean on. But what we don't talk about enough is how lonely, that becomes, right? Wearing all these hats and bearing the weight of all these people. And that's why I say that community, it isn’t optional in leadership. It's essential. So, you know, I believe that systems can keep your business, or your position running, but community keeps your spirit intact.
00;12;49;07 - 00;13;17;17
Arias WebsterBerry
And, you know, leaders need spaces where they don't have to be strong, and they don't have to perform, and they don't have to have all the answers. And more importantly, they don't have anybody asking them questions. Right. Because everyone needs time to decompress and everyone needs time to heal. And healing doesn't happen. Typically in isolation and neither does sustainable impact.
00;13;17;19 - 00;13;34;29
Coach Dora Mendez
So so what do you do to, you know, to maintain your wellness? Because I will share that. You know, I switched to I pivoted my career to becoming a entrepreneur, a really solopreneur, and, about like two years ago.
00;13;34;29 - 00;13;47;27
Coach Dora Mendez
And I'm so lucky to have the support of my husband, when comes to the show and, systems, like you said, I know that you're the creator of Launch Ignition A.I .
00;13;48;00 - 00;14;16;29
Coach Dora Mendez
and, you know, systems, of course, help us. Like, I know I couldn't, do what I do without. I know, I mean, I've just I'm really proud of becoming more AI fluent and really helping people do the same. From where my HR and my coach, my career coaching hat, like helping them do that. But I went on a retreat this year to Hawaii and it just changed my whole perspective.
00;14;17;01 - 00;14;38;11
Coach Dora Mendez
And then, you know, I kept I realized it's not selfish to take time for myself. And it's not it's not that I actually needed it. I really needed that. Like reboot. And then I felt selfish because, you know, I left my husband and my kids at home, and the kids were like, how come we can't go to Hawaii?
00;14;38;13 - 00;15;04;00
Coach Dora Mendez
So it and I was like, I had to get over, like, self-care is not selfish. I had to do all that, all that stuff. And I realized that wellness is really essential. And we start, I started I decided to launch a club for other for leaders. No matter where you are in your career trajectory, just to really a a space to connect and decompress and share tips and tools.
00;15;04;03 - 00;15;17;12
Coach Dora Mendez
So what do you do to, to take care of your wellness and well-being? Because you obviously you're busy, you have so much, you're going all over the world. You're doing so much. What do you do to to take care of yourself?
00;15;17;15 - 00;15;41;19
Arias WebsterBerry
Travel is a big one. You know, I love traveling. It is something that, you know, everybody wants to take trips and go on vacations and stuff, but, it's one of the rare times where I'm not fully in control of everything. It's one of the times where I don't have the answers to everything. I don't know people everywhere.
00;15;41;21 - 00;16;13;04
Arias WebsterBerry
So it allows me to really kind of detach and be childlike in my exploration, in, you know, experiencing things for the new for the first time, like a child. And, I don't have to be as as guarded, you know, here in the States. You know, I do podcasts, I’m on the news and, you know, I know a lot of people, especially in the areas that I live or have lived.
00;16;13;06 - 00;16;24;11
Arias WebsterBerry
So I have to kind of be a little bit more on guard. And when I'm traveling, I have less of that. You know, I can just kind of be me. I can just.
00;16;24;13 - 00;16;48;16
Coach Dora Mendez
So you're a traveler as opposed to, like, a tourist, right? So and that and that's kind of how you refresh because you kind of you're out of your, I love that. I love that. I mean, I know that I guess that's like, like a lot of retirees will go cruising and like, they will leave space and explore.
00;16;48;16 - 00;17;15;17
Coach Dora Mendez
So, so I guess for your wellness because of your business, which is so high profile, leaving the states and traveling and exploring and kind of, being able to blend in and just explore and enjoy different cultures is how you sort of rejuvenate and reflect. Did I get that right?
00;17;15;19 - 00;17;32;15
Arias WebsterBerry
And and my fiance, she loves it too. Because, you know, when I'm here, we go places and everywhere we go, people like, oh, hey, you know, they want to talk. And they're like, oh, I saw this. And, you know, can you help me with that? We're out of the country. Nobody knows who I am. Nobody cares.
00;17;32;17 - 00;17;46;07
Arias WebsterBerry
You know, we sit in peace. So, Yeah, I definitely rejuvenate. I definitely reflect. I Decompress and I get to, you know.
00;17;46;09 - 00;17;49;28
Arias WebsterBerry
Build up my energy, you know, for the next round of work.
00;17;50;03 - 00;18;11;17
Coach Dora Mendez
So that's a that's a great segue to our last conversation prompt, which is, what advice would you give the next generation of leaders? Maybe something you may have wanted to know? Your, your, you know, tell your younger self.
00;18;11;19 - 00;18;45;11
Arias WebsterBerry
It's a good one. I would probably say that you need to make sure that you are one doing something that that you love, right? Leading people is tough. Many times it's thankless work. So if you're not doing something that you truly enjoy, have a passion for, and can find a way to play in and enjoy, right?
00;18;45;12 - 00;19;09;19
Arias WebsterBerry
You have to have some element of play in your work. Otherwise it just it it drains you, right? It takes pieces of you and eventually there's nothing left. So I think that that's a big thing. But, you know, the leaders who change the world aren't usually the ones that, burn the brightest. They're usually the ones that last the longest.
00;19;09;22 - 00;19;21;15
Arias WebsterBerry
And that's why I say that it's important that you have some kind of joy and play in what you do. Because if you enjoy it and you're playing well, you can do it for forever.
00;19;21;18 - 00;19;54;29
Coach Dora Mendez
So that's kind of like, so joy and play. And that's sort of if you love what you do, it doesn't feel like work. That's something that I've, that I have come to find. And this is part of the reason why I, you know, pivoted to entrepreneurship. I was I got tired of working so hard for other people, and I and I only I really wanted just to do the things that I love to do that I was good at.
00;19;55;01 - 00;20;19;26
Coach Dora Mendez
And, sharing my expertise. So it didn't drain me as much. I'm not saying you don't work hard, and it's not hard work and there isn't stress or friction, but at least it's it's for myself. Like, I'm it for myself. And not making, like, rich people richer or, you know, rich in enriching myself through joy.
00;20;19;29 - 00;20;44;08
Coach Dora Mendez
And, you know, it's part of reason why I love this podcast, because I get an opportunity to talk to interesting people like yourself, and our audience and listeners get so much insight and inspiration. And I think of the next generation of leader. You know, you mentioned earlier how you were just like an entrepreneur from a young age. It was just like and it was just like a natural thing for you.
00;20;44;08 - 00;21;10;04
Coach Dora Mendez
You just had that sort of get up and go and you've had businesses fail and rebuild. And so I would love for you to share. Like about risk taking. I would love your perspective on risk taking because and someone told one of our guests told us how being an entrepreneur is really limitless. You're not limited by someone else's like judgment, or that doesn't mean you don't work hard.
00;21;10;05 - 00;21;28;06
Coach Dora Mendez
Doesn't mean all the money comes all the time, you know? But I would just love to hear someone who has done it, over and over again so successfully. I think that our audience and listeners would really love your perspective on risk taking.
00;21;28;08 - 00;22;00;19
Arias WebsterBerry
Yeah. I mean, every business is a risk. It requires, time, which is the most precious thing on Earth. It requires money. It requires your thoughts, your hopes, your dreams, sacrificing a lot of things. So, risk is is a prerequisite to entrepreneurship. There's no way around that. I think the biggest thing is making sure that you are properly prepared.
00;22;00;22 - 00;22;33;02
Arias WebsterBerry
You get really good at asking questions and trying to see around corners. Many times, entrepreneurs end up losing because they don't ask the right questions. They don't stop and think, do I know enough about this to get into it? Right? Whether that's the business itself or, you know, spending money on various things. You need to educate yourself before you decide to, to jump into something.
00;22;33;04 - 00;22;58;04
Arias WebsterBerry
And many times in today's day and age, things move. So quickly. A lot of people don't feel they have the time to stop and ask questions, but it's absolutely critical for you to be able to manage risk. One of the things that that I believe I do very well is, I am a, I'm a cynic. You know.
00;22;58;04 - 00;23;03;21
Coach Dora Mendez
Cynic, a cynic or, critical thinker or a critical thinker.
00;23;03;23 - 00;23;24;22
Arias WebsterBerry
They they say there's no difference. You know, I, people say things to me, and I my I don't know what it is. My brain just goes wide, right? It gets a container, and I just kind of see the holes in it. So I start asking questions, and I know that that's not everybody's immediate kind of gut reaction.
00;23;24;25 - 00;23;46;15
Arias WebsterBerry
So you know, I would say whenever you are faced with a risk, you need to kind of make sure you got a lay of the land before you decide to make any decisions. And that's what we've focused on. You know, and the other thing about risk is because, you know, we, I run a digital marketing agency in a, in a tech business.
00;23;46;17 - 00;24;00;18
Arias WebsterBerry
A lot of times when we're talking to entrepreneurs, they see, marketing stuff where they see various opportunities. It's just an expense. I'm sorry. As a,
00;24;00;20 - 00;24;04;02
Coach Dora Mendez
Yeah, they don't they don't understand the return on investment. The R...
00;24;04;03 - 00;24;04;19
Arias WebsterBerry
exactly
00;24;04;22 - 00;24;09;17
Coach Dora Mendez
the ROI. They don't understand that there's a there's a return on investment.
00;24;09;19 - 00;24;09;29
Arias WebsterBerry
Right.
00;24;10;06 - 00;24;15;06
Coach Dora Mendez
With, with it's an investment rather than an expense.
00;24;15;08 - 00;24;47;21
Arias WebsterBerry
Exactly. Because they don't look at the other side of it. Right. I never forget this. I was watching Russell Brunson. I don't know if you if, you know, Russell Brunson is, he is a legendary, legendary digital marketer, probably the best digital marketer on the planet. And he went on stage and he had a cell phone and he told the crowd, he said before the end of my talk today, one of you is going to give me $1 million for this cell phone.
00;24;47;24 - 00;25;05;01
Arias WebsterBerry
And I was just like, that is a bold claim. You're doing the Babe Ruth thing. You're pointing in the stands right? And and he said, if I told you that this was $1 million, how many of you would give it to me right now? No one put up their hands. And then he started going through all the things that were in the phone.
00;25;05;03 - 00;25;31;03
Arias WebsterBerry
He said, hey, I have over a thousand different books, business books that are in this phone. I have over 2000 podcast recordings that are in this phone. I also have my entire contact list of all of my clients and all of my investors in this phone, along with a whole bunch of other stuff. Then he asked, who wants to buy this phone, right?
00;25;31;06 - 00;25;58;05
Arias WebsterBerry
Tons of hands shot up. I think he ended up selling like 3 or 4 of them for like $4 million right off of a cell phone. And that's the thing. If you're looking at it and you say, hey, a cell phone for $1 million wouldn't do it in a million years. But if you look at the opportunity cost, right, what you can actually stand to gain from what's inside of it within $1 million seems like a steal for everything that's in it.
00;25;58;07 - 00;26;05;19
Arias WebsterBerry
And when it comes to risk, you have to look at what you stand to gain, not just what you stand to lose.
00;26;05;22 - 00;26;30;04
Coach Dora Mendez
So I really, and I can I like that analogy about where you stand to gain rather than what you stand to lose. So if you could boil down sort of your leadership philosophy into like one sentence or phrase or what? What would that be? I'm putting you on the spot now.
00;26;30;06 - 00;26;39;17
Arias WebsterBerry
Leadership in one phrase. That's, Well, get rich or die trying.
00;26;39;19 - 00;26;43;10
Coach Dora Mendez
To get rich or die trying.
00;26;43;12 - 00;26;47;08
Arias WebsterBerry
I think, it's okay to die on the field, man. You know.
00;26;47;10 - 00;26;52;22
Coach Dora Mendez
That's, that's, Oh, I like that movie too, right? Isn't that. Isn't that a movie?
00;26;52;24 - 00;26;53;15
Arias WebsterBerry
Yeah.
00;26;53;17 - 00;27;10;29
Coach Dora Mendez
I love to leave the microphone open to you to share how people can get in touch with you. Can learn more about you, learn more about your business. You have so many things going on. What would you like to leave our audience and viewers with?
00;27;11;02 - 00;27;45;21
Arias WebsterBerry
Yeah, I think, in this day and age, most people are trying to figure out how to make more money, keep more money, get more of their time back, while still making, you know, money or increasing it. And, Yeah, one of my companies Ignite Funnels. That's exactly what we built our software for. We built it to help businesses, generate more leads and turn those leads into dollars and help them, manage their businesses easier without having to add more employees and crazy expenses.
00;27;45;23 - 00;28;11;03
Arias WebsterBerry
You know, because what I've learned, and you said it many times that I do run several businesses, and I have, you know, tons of employees and lots of initiatives. I couldn't do any of those things without systems. You know, building systems is what allows me, to protect my piece. So, you know, IgniteFunnels.com. If you're in the States and we're getting ready to launch in Kenya.
00;28;11;03 - 00;28;33;01
Arias WebsterBerry
So if you're in Kenya watching this or you're in, in, on the continent of Africa, you can go to IgniteFunnels.ke, and we give away, you know, two weeks to, to a month's worth of, of, access to the platform for free so you can try it before you buy it. But, yeah, I think the systems are the critical thing.
00;28;33;04 - 00;29;00;21
Arias WebsterBerry
In community, right? Communities build, building a community. It reminds you who you are, right? Surround yourself with impactful people, because, you know, your impact doesn’t require you to erase who you are. It just requires you to be intentional about who you are and what you want to get accomplished. And, you know, keep in mind that you're allowed to grow and still be human while you do it.
00;29;00;24 - 00;29;18;23
Coach Dora Mendez
Thank you so much for sharing that. I feel like I could talk to you more forever and ever, or about all kinds of things. I mean, I think what you're doing with Ignite Funnels is amazing. I know that, I shared with you I took a trip to Kenya years ago, in my college days...
00;29;18;23 - 00;29;40;23
Coach Dora Mendez
And and, just, when you visit, remember the altitude. I was, like, short of breath, and I was. This was years ago when I was much younger and healthy. And I'm like, “why am I out of the breath, walking up stairs?” So, just prepare yourself for the the difference in altitude when you visit.
00;29;40;23 - 00;30;04;02
Coach Dora Mendez
And, I think the work that you're doing is amazing. I, we will share those website links in the description of this program, Ignite Funnels. Thank you so much for being here. If you can hold on for a moment as we roll our closing credits. Thank you so much.
00;30;04;05 - 00;30;06;04
Arias WebsterBerry
Thank you.
00;30;06;07 - 00;30;35;15
Coach Dora Mendez
You've been listening to Building Leadership Community. Watch on YouTube @CoachDoraM. Listen, wherever you get your podcasts, follow me on LinkedIn, Instagram, and YouTube @CoachDoraM. Visit me on the web at CoachDoraMendez.com. Hosted by me, Dora Mendez. Produced by Dora Mendez and Dylan Rogers. Graphics, editing, and sound mixing by Dylan Rogers.
